BENEDICTIONS SWIMWEAR
HEAD OF BRAND MARKETING
Industry
RETAIL
Location
BOGOTÁ
Year
2025
Work
Branding Strategy, Social Media Strategy, Content Strategy, Creative Consulting, Creative Direction

Description:
Branding + Social Media and Marketing Strategic Consulting
• Directed the brand’s strategic rebranding, redefining its identity, positioning, and creative direction to reflect its core values and long-term vision.
• Developed and implemented a comprehensive social media and marketing strategy, including content planning, campaign development, and brand messaging.
• Advised on creative execution for brand activations, seasonal collections, and community events, ensuring cohesion between concept, storytelling, and visual output.
• Provided ongoing consulting across creative direction, photoshoots, and marketing initiatives to support consistent brand growth and strong market positioning.